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MKT201

MKT201 - Principles of Marketing

Credit Hours: 3.0

A comprehensive study of consumer behaviorism and the professional and ethical responsibilities of marketers, the explanation of goods, services and ideas, the concepts surrounding target markets, market segmentation and the marketing mix. Students will also study the importance of market research in marketing decision making, marketing environments, and marketing management. NM Common Course Number: MKTG2113.

Spring 2021

This course is not offered during the Spring 2021 semester.

Summer 2018

This course is not offered during the Summer 2018 semester.

Fall 2018

Course Sec Days Beg Date End Date Times Campus
MKT201 01 --T-R-- 08/20/18 12/07/18 5:15PM - 6:55PM Main Campus

Books:

Title Edition Author ISBN Price Publisher
Principles of Marketing 10th Lamb/Hair/McDaniel 9781305631830 None Cengage

Spring 2018

This course is not offered during the Spring 2018 semester.

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