MKT201 - Principles of Marketing
Credit Hours: 3.0
A comprehensive study of consumer behaviorism and the professional and ethical responsibilities of marketers, the explanation of goods, services and ideas, the concepts surrounding target markets, market segmentation and the marketing mix. Students will also study the importance of market research in marketing decision making, marketing environments, and marketing management. NM Common Course Number: MKTG2113.
This course is not offered during the Spring 2021 semester.
This course is not offered during the Summer 2018 semester.
| Course | Sec | Days | Beg Date | End Date | Times | Campus |
|---|---|---|---|---|---|---|
| MKT201 | 01 | --T-R-- | 08/20/18 | 12/07/18 | 5:15PM - 6:55PM | Main Campus |
Books:
| Title | Edition | Author | ISBN | Price | Publisher |
|---|---|---|---|---|---|
| Principles of Marketing | 10th | Lamb/Hair/McDaniel | 9781305631830 | None | Cengage |
This course is not offered during the Spring 2018 semester.