MKT201 - Principles of Marketing - Section 01
Fall 2018
Instructor: Coca, Reyes C.
Fall 2018
Instructor: Coca, Reyes C.
Credit Hours: 3.0 | Theory Hours: | Lab Hours:
A comprehensive study of consumer behaviorism and the professional and ethical responsibilities of marketers, the explanation of goods, services and ideas, the concepts surrounding target markets, market segmentation and the marketing mix. Students will also study the importance of market research in marketing decision making, marketing environments, and marketing management. NM Common Course Number: MKTG2113.
| Course Number: | MKT201 |
|---|---|
| Section: | 01 |
| Days: | --T-R-- |
| Class Begins: | 08/20/18 |
| Class Ends: | 12/07/18 |
| Times: | 5:15PM - 6:55PM |
| Campus: | Main Campus |
| Building: | Business Studies |
| Room: | 106 |
| Instructor: | Coca, Reyes C. |
| Registered/Maximum: | 4/15 |
| Remark: |
Books:
| Title | Edition | Author | ISBN | Price | Publisher |
|---|---|---|---|---|---|
| Principles of Marketing | 10th | Lamb/Hair/McDaniel | 9781305631830 | None | Cengage |