MKTG2110E - Principles of Marketing
Credit Hours: 3.0
A comprehensive study of consumer behaviorism and the professional and ethical responsibilities of marketers, the explanation of goods, services and ideas, the concepts surrounding target markets, market segmentation and the marketing mix. Students will also study the importance of market research in marketing decision making, marketing environments, and marketing management. Previously MKT201.
This course is not offered during the Spring 2021 semester.
This course is not offered during the Summer 2018 semester.
This course is not offered during the Fall 2018 semester.
This course is not offered during the Spring 2018 semester.